It’s no secret that watch crime is at an all-time high. With a rise in high-value watch theft across London, it’s more important than ever to understand the risks and know how to protect yourself and your business. Owning a luxury watch has always been a mark of style, but sadly, it’s also become a target for crime. Thieves are becoming bolder, and as London enters its busiest season of the year, with bustling high streets and packed shopping centres, watch theft is on the rise.

So, why exactly is watch crime increasing, and what can you do to keep yourself safe?

In recent years, watch crime has seen a significant increase, particularly in central London. There are a few key reasons why watch theft has become so prevalent:

Luxury Watch Market Boom

With the growing popularity of high-end brands like Rolex, Patek Philippe, and Audemars Piguet, luxury watches are now more valuable than ever. Some models have even become investment pieces, selling for significantly more than their retail prices. This makes them incredibly attractive to thieves who see them as high-value, portable items that are easy to resell.

Social Media

Social media has made it easier for criminals to spot potential targets. Many people enjoy sharing photos of their watches and luxury purchases online, which can, unfortunately, attract the wrong kind of attention. When you’re wearing your watch out in public, it’s easier than ever for someone to recognise it from online photos, making it easier for them to identify you as a target.

‍Increased Demand in Underground Markets

Luxury watches are in high demand, and not just from legitimate buyers. The black market for luxury timepieces is thriving, with organised crime networks able to sell stolen watches quickly and discreetly. As demand increases, so does the motivation for theft.

Bigger Crowds, Easier Targets

With the festive season in full swing, central London’s footfall is higher than usual, especially around shopping districts like Oxford Street and Covent Garden. Crowded spaces make it easier for thieves to get close to people unnoticed, making quick getaways possible in busy streets or public transport stations. Watch thieves, often working in groups, can use these crowds to blend in, carrying out “snatch-and-grab” robberies with little risk of being caught. 

How To Reduce Your Risk of Falling Victim

While the rise in watch crime can feel concerning, there are steps you can take to protect yourself and reduce your risk of becoming a target.

Be Mindful of Your Surroundings

Stay aware of who’s around you, especially in busy areas. Thieves often look for people who seem distracted or unaware, making them easy targets. If you’re wearing a high-value watch, consider covering it with a sleeve or keeping it discreet, especially when travelling alone or at night.

Limit Public Display

Though it can be tempting to show off a treasured piece, avoiding unnecessary displays of wealth can help you avoid unwanted attention. Consider avoiding photos of your watch on social media, and be cautious about wearing it in public spaces known for pickpocketing and theft.

Choose Your Routes Wisely

If you’re walking in London’s busier areas, especially after dark, choose routes that are well-lit and avoid less crowded backstreets. Popular shopping destinations are common hotspots for theft, so stay on main streets or areas with CCTV and higher security presence whenever possible.

Consider a Travel Insurance Policy

High-value items like luxury watches should be covered by a robust insurance policy, ideally one that covers theft outside the home. This won’t prevent the theft but can at least help cover the financial loss if the worst does happen.

Invest in Close Protection Services

For those who regularly wear high-value watches or other luxury items in public, close protection services provide an extra layer of safety. Priority First’s close protection team offers professional, discreet security tailored to your needs, giving you peace of mind while you go about your day. Whether you’re heading to an event, shopping in busy areas, or simply walking through central London, having a trained protection officer with you can deter criminals and keep you safe.

With the holiday season approaching, the streets are only set to get busier, making it the perfect time for thieves to strike. By taking a few precautionary steps, you can reduce your risk of watch theft and enjoy your time in London with greater peace of mind.

At Priority First, we’re committed to helping our clients stay safe. Our close protection services offer an additional layer of security, providing professional protection to keep you and your valuables safe wherever you go. This season, take a proactive approach to personal security and let Priority First help you stay protected.

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